App IAB Categorization

This section outlines all of the elements that have to do with running the App IAB Categorization functionality on the Sincera application via Private Jobs.

Overview

The App IAB Categorization functionality takes the supplied bundle ids and returns the IAB categorization based on the app details. This process leverages Sincera’s ML engine to provide a detailed weighted categorization for a given URL using the IAB 3.0 taxonomy.

The App IAB Categorization private job type will return two additional columns. These columns are categorization and bundle_source.

If more than one source is found for a given bundle ID, both source’s data is returned and clearly specified in the output.

Bundle Source (`bundle_source`)

The name of the data’s source. Ie. GoogleApp, IosApp, RokuApp, etc..

Categorization Results (`categorization`)

Specifications

Field	Data Type	Definition
[*]	STRING	The name of the tier 1 IAB category identified
[*].score	STRING	The model’s confidence that the category is present
[*].complete_tier	STRING	The category name, with the hierarchy
[*].unique_id	STRING	The unique id for the given category
[].tier-2[]	STRING	The name of the IAB subcategory identified
[].tier-2[].score	STRING	The model’s confidence that the subcategory is present
[].tier-2[].complete_tier	STRING	The category name, with the hierarchy
[].tier-2[].unique_id	STRING	The unique id for the given category
[].tier-2[].tier-3[*]	STRING	The name of the IAB tier 2 subcategory identified
[].tier-2[].tier-3[*].score	STRING	The model’s confidence that the tier 2 subcategory is present
[].tier-2[].tier-3[*].complete_tier	STRING	The category name, with the hierarchy
[].tier-2[].tier-3[*].unique_id	STRING	The unique id for the given category
[].tier-2[].tier-3[].tier-4[]	STRING	The name of the IAB tier 3 subcategory identified
[].tier-2[].tier-3[].tier-4[].score	STRING	The model’s confidence that the tier 3 subcategory is present
[].tier-2[].tier-3[].tier-4[].complete_tier	STRING	The category name, with the hierarchy
[].tier-2[].tier-3[].tier-4[].unique_id	STRING	The unique id for the given category

Example Output

{
  "Productivity":{
    "score":"0.7684446",
    "complete_tier":"Productivity",
    "unique_id":"W3CW2J"
  },
  "Business and Finance":{
    "score":"0.15828878",
    "complete_tier":"Business and Finance",
    "unique_id":"52"
  },
  "Travel":{
    "score":"0.30985945",
    "complete_tier":"Travel",
    "unique_id":"653"
  },
  "Technology \u0026 Computing":{
    "score":"0.2530868",
    "unique_id":"596",
    "tier-2":{
      "Computing":{
        "score":"0.99",
        "tier-3":{
          "Software and Applications":{
            "tier-4":{
              "Web Conferencing":{
                "score":"0.10563868",
                "complete_tier":"Technology \u0026 Computing/Computing/Computer Software and Applications/Web Conferencing",
                "unique_id":"607"
              },
              "Photo Editing Software":{
                "score":"0.26929495",
                "complete_tier":"Technology \u0026 Computing/Computing/Computer Software and Applications/Photo Editing Software",
                "unique_id":"604"
              }
            },
            "score":"0.55",
            "unique_id":"602",
            "complete_tier":"Technology \u0026 Computing/Computing/Computer Software and Applications"
          },
          "Internet":{
            "score":"0.10",
            "complete_tier":"Technology \u0026 Computing/Computing/Internet",
            "unique_id":"619"
          }
        },
        "unique_id":"599",
        "complete_tier":"Technology \u0026 Computing/Computing"
      }
    },
    "complete_tier":"Technology \u0026 Computing"
  },
  "Education":{
    "score":"0.27606985",
    "unique_id":"132",
    "tier-2":{
      "College Education":{
        "score":"0.67",
        "tier-3":{
          "Postgraduate Education":{
            "tier-4":{
              "Professional School":{
                "score":"0.87625074",
                "complete_tier":"Education/College Education/Postgraduate Education/Professional School",
                "unique_id":"140"
              }
            },
            "score":"0.76",
            "unique_id":"139",
            "complete_tier":"Education/College Education/Postgraduate Education"
          }
        },
        "unique_id":"137",
        "complete_tier":"Education/College Education"
      }
    },
    "complete_tier":"Education"
  }
}