app-ads.txt
Overview
App-Ads.txt data in the Policy Apps table is structured similarly to the Ads.txt dataset, however these policies are returned only while crawling the publisher’s associated app-ads.txt url / endpoint. Note that there can be duplicates (and unique) values when comparing the ads.txt and app-ads.txt entries for a publisher, as some publishers choose to duplicate (redirect) this data.
Dataset
| Field | Type | Description |
|---|---|---|
| id | integer | identifier for the for app-ads.txt object, which is an individual entry in a platform’s app-ads.txt list. Also known as a policy_id. |
| ad_partner | string | (ad) system that the publisher is declaring the policy is associated to. This is joinable on canonical_domain within the systems dataset. |
| publisher_id | integer | If possible, the associated publisher_id for the seller.json entry. |
| external_seller_id | string | identifer used by the publisher owner to uniquely identify their account to an external ad system, often used for billing purposes. Joinable on external_seller_id on the sellers.json dataset. |
| seller_relationship | string | Defines the relationship between the publisher and ad system. DIRECT implies a direct billing relationship, and RESELLER implies an adnetwork-like model. |
| certificate_auth_id | string | If possible, provides the iOS Distribution Certificate ID. Otherwise, will be set to NULL. |
| deactivated_at | Datetime | Datetime when the system detected that the publisher stopped using a given adsystem and external_seller_id combination. |