Ad Partner Quick Stats
Overview
This table contains aggregations of data across all of Sincera datasets, cut by ad partners (i.e. google.com, freewheel.tv). This dataset is best used to get historical aggregate snapshots and time-series views on ad partner coverage across the detected publisher base.
Dataset
| Field | Type | Description |
|---|---|---|
| id | integer | Identifier for the ad_partner_quick_stats object |
| date | date | Date that the platfrom stat applies to. |
| ad_partner | string | Domain of the given ad tech partner. |
| global_total_policies | integer | Total count of ad tech partner-specific ads.txt policies on the platform, across all applicable publishers |
| global_pub_coverage | integer | Total count of publishers where the given ad tech partner is detected. |
| global_direct_relationships | integer | Total count of direct publisher integrations for the given ad tech partner. |
| global_reseller_relationships | integer | Total count of reseller (i.e. indirect sell-through) publisher integrations for the given ad tech partner. |
| percentage_ad_partner_direct | float | % of direct relationship coverage across applicable publishers. |
| percentage_ad_partner_reseller | float | % of reseller relationship coverage across applicable publishers. |
| created_at | datetime | Date when the quick stat was first generated by the Sincera platform. |
| updated_at | datetime | Date when the quick stat was last updated by the Sincera platform. |