Getting Started

Sincera was created to address two key value propositions for the AdTech community:

Diagnostic & Descriptive Analytics

Using our Synthetic Users infrastructure, the Sincera platform generates a collection of Global Core Datasets that is refreshed regularly and made available externally for Enterprise customers and interested prospects.

These data sets are often leveraged by Analyst and TAM personas looking to capture market intelligence:

• Creating lead lists for customer outreach
• Competitor benchmarking
• Measuring adoption trends and product penetration

Building / Augmenting Products

Enterprise customers can leverage the Private Synthetic Users infrastructure to create or augment product development outcomes using Private Jobs. Private Jobs are highly configurable, with Existing Modules that are customizable for collecting metadata signals most critical to your business needs.

These are leveraged by Eng and PM personas looking to develop:

• Auditing (i.e. creative rendering, inventory quality)
• Media Packaging (i.e. deal curation)
• Novel Product Offerings (i.e. MFA detection)