Bid Data
Overview
This dataset contains bid data from SSPs, and requires the full polyjuice functionality to generate. It is joinable on the publishers, auction, mapping_modules and pages datasets.
Dataset
| Field | Type | Description |
|---|---|---|
| auction_id | integer | deprecated as of November 2023 ID for the auction that the bids are associated with. |
| external_auction_id | string | Externally generated ID for the auction. This is joinable to the auctions dataset, as well as with publisher log files or external analytical solutions to augment or verify existing datasets. |
| bidder_code | string | Bidder code of the SSP or entity that supplied the bid. This can be mapped to the mapping_modules dataset to retrieve the friendly name. |
| response_time | integer | Response time, in milliseconds, the SSP took to return a bid to the client environment. |
| timeout_offset | integer | Time remaining, in milliseconds, the bidder had before hitting the “timeout” threshold set by the publisher. |
| size | string | The adsize that the associated bid was for - ex. “300x250”. |
| bid_cpm | float | The bid amount, in USD, that was returned by bidder. |
| media_type | string | The media type (banner, video, or native) of the opportunity assoc. with the bid. |
| adid | string | The external “adid” that is associated with a given auction / bid. |
| page_id | integer | Sincera page_id that the bid was generated on. |
| publisher_id | integer | Sincera publisher_id that the bid was generated on. |