ads.txt
Overview
Ads.txt data is collected weekly from all eligible publishers in the Policies table. Each row represents individual ads.txt entries for a given Publisher. Note that an individual entry in an ads.txt file (the “row”) is referred to as a “policy” on Sincera, so an ads.txt file is comprised of many individual “policies”, as represented by the policy_id.
Dataset
| Field | Type | Description |
|---|---|---|
| id | integer | identifier for the for ads.txt object, which is an individual entry in a platform’s ads.txt list. Also known as a policy_id |
| ad_partner | string | (ad) system that the publisher is declaring the policy is associated to. This is joinable on canonical_domain within the systems dataset. |
| external_seller_id | string | identifer used by the publisher owner to uniquely identify their account to an external ad system, often used for billing purposes. Joinable on external_seller_id on the sellers.json dataset. |
| seller_relationship | string | Defines the relationship between the publisher and ad system. DIRECT implies a direct billing relationship, and RESELLER implies an adnetwork-like model. |
| publisher_id | integer | If possible, the associated publisher_id for the seller.json entry. |
| deactivated_at | Datetime | Datetime when the system detected that the publisher stopped using a given adsystem and external_seller_id combination. |