Platform Quick Stats
Overview
Platform Stats (aka “QuickStats”) contain aggregations of data across all of Sincera datasets. This dataset is best used to get a snapshot of the overall digital advertising industry, and powers much of the charts and visualizations on the Sincera Dashboard. Data is generated hourly.
Dataset
| Field | Type | Description |
|---|---|---|
| id | integer | identifier for the quick_stat object (internal name of platform stat) |
| date | date | date that the platfrom stat applies to. |
| global_policies | integer | count of total ads.txt policies on the platform, across all publishers |
| global_keypubs | integer | count of “key publishers” that get deeper crawl activity - typically associated with popularity of site. |
| global_systems | integer | count of known platforms / systems within Sincera, includes many types of companies that a publisher may leverage. |
| global_system_domains | integer | count of domains that are associated with a platform, and can therefore be identified on a publisher. |
| global_fp_domains | integer | domains that known to “fingerprint” users. |
| global_ad_slots | integer | count of all of the unique ad slots found across all publishers |
| unique_pages | integer | count of the total unique pages the platform has crawled and logged within the system. The count excludes daily crawls of home pages. |
| global_sellers_dot_json | integer | count of the total number of sellers.json records stored in the database |
| known_domains | integer | count of domains determinstically assoc. with a parent system. |
| unknown_domains | integer | count of domains that are not determinstically assoc. with a parent system. |
| unknown_domain_volume | integer | sum of network calls that are not associated with a system or platform. |
| ats_publishers | integer | count of publishers where LiveRamp’s ATS has been detected. |
| pub_user_modules | hash | count of detected publisher user modules in prebid, assoc. with an identifier. |
| uid_publishers | integer | count of publishers where Unified ID 2.0 has been detected. |
| pub_javascripts | hash | count of top custom javascript, assoc. with javascript function name. |
| pbjs_ad_unit_media_types | hash | count of ad units detected in Prebid, associated by name. |
| pbjs_ad_units | integer | count of pbjs ad units found. Unique page / ad unit combinations will increment this value. |
| top_wrappers | hash | count of times a wrapper was detected, alongside the name of the wrapper. |
| ad_elements_comscore_250 | integer | count of ad units within the ComScore top 250 publishers. Unique page / ad unit combinations will increment this value. |
| ad_elements_with_viewdata_comscore_250 | integer | count of ad units that have a viewability score assigned to it (within the ComScore Top 250 |
| global_policies_app | integer | count of app-ads.txt policies stored on the platform. |
| pubs_monitored | integer | count of publishers that the Sincera application actively monitors in its core tracking. Additional publishers can be added via Private Cloud Crawls. |
| fpd_pubs | integer | count of publishers who are leveraging Prebid’s first party data solution. |
| adult_domains | integer | count of publishers who’s content is considered adult. |
| ttd_open_path_pubs | integer | count of publishers who are using The Trade Desk’s Open Path product |
| privacy_policies | integer | count of publishers who have a discovered + logged privacy policy |
| topic_opt_outs | integer | count of publishers who have opted out of Google’s Topics program |
| avg_context_providers | float | global average # of audience / context providers a publisher has intentionally configured and deployed. |
| is_completed | boolean | whether or not the QuickStat has completed the aggregations for a given day. |