Publisher Direct Analytics Providers

Overview

This dataset reflects metadata related to analytics providers detected directly on a publisher’s domain space (i.e. Google Analytics, Adobe).

Field	Type	Description
id	integer	Unique identifier that applies to the publisher affiliate instance.
publisher_id	integer	Maps to the `id` primary key in the publishers dataset.
detected_via	string	Indicates the mechanism the analytics provider was identified (i.e. JS).
configuration	string	Indicates the unique analytics tracking ID for the given page.
last_detected	datetime	The last time the page was scanned by the Sincera platform.
uses_ua	boolean	Indicates whether the analytics provider includes the now deprecated Universal Analytics format.
uses_ga4	boolean	Indicates whether the analytics provider includes the GA4 format.
times_seen	integer	Count of times the given analytics provider configuration has been detected by the Sincera platform for the given publisher.
created_at	datetime	Date when the scan was first generated by the Sincera platform.
updated_at	datetime	Date when the scan was last updated by the Sincera platform.
analytics_provider_id	integer	Maps to the `id` primary key in the publishers dataset.