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Identifier Quick Stats

Overview

This dataset, like all other Quick Stats tables, is an aggergation of counts that are associated with a given identifier. Note that the table includes counts for when the identifier is directly via a header wrapper (module_count) or directly on the publisher site (module_count). Further, note that these numbers are de-duplicated before generating a total_count for an identifier.

Dataset

Field Type Description
id integer unique identifier that applies to the quick stat identifier + date.
date datetime date that the quickstat applies for.
identifier_id integer foreign key of the identifier that the summed detection counts apply to
module_count integer aggregated count of the amount of times the identifier has been detected within a header bidder / wrapper.
direct_count integer aggregated count of the amount of times the identifier has been detected directly on a publisher page.
total_count integer Total count of detections for a given identifier. Note this will not be a straight sum of direct_count + total_count, as the platform will de-duplicate scenarios whereby a publisher has implemented an identifier both directly and indirectly.