Using Sincera
The Sincera Platform aims to provide sophisticated AdTech partners with the tools they need to foster transparency across the Open Web. As such, there are multiple features (ranging in levels of granularity) that can unlock a treasure trove of metadata informative to the health of the ads ecosystem.
As mentioned in the Getting Started section, there are two distinct value propositions that Sincera addresses:
Diagnostic & Descriptive Analytics
Core App
The Core App showcases diagnostic analytics powered by Sincera’s Global Core Datasets, providing aggregate snapshots (as well as historical trends) of coverage across various aspects of the ads ecosystem, inclusive of:
- Identity
- Consent
- Contextual
- Header Bidding
- Ad Systems
Data Explorer + Direct DB Access
These analytical capabilities can be extended via the Data Explorer, a native query engine within the Core App that provides flexibility in dashboard and report creation.