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Google Topics

Overview

This dataset provides details related to the Google Topics API which provides interest-based advertising on publisher inventory without the need for user tracking.

Datasets

Google Topics
Field Type Description
id integer Unique identifier that applies to the related browsing topic.
publisher_id integer Maps to the publisher_id primary key in the publishers dataset.
opt_out boolean Indicates whether the Topics API has been opted in.
opt_out_source string Indicates where opt-out originated. Will be marked as NULL if not applicable.
browsing_topics jsonb Provides critical signals related to the browsing categories (i.e. News, Arts & entertainment).
times_seen integer Count of times a given Google Topic has been detected by the Sincera platform.
created_at datetime Date when the Google Topic was first seen by the Sincera platform.
updated_at datetime Date when the Google Topic was last updated by the Sincera platform.
model_version integer Refers to the TensorFlow model where the topics are inferred from.
last_detected datetime The last time the Google Topics API was detected on the publisher.
Google Topics Calls
Field Type Description
id integer Unique identifier that applies to the related Topics API call.
publisher_id integer Maps to the publisher_id primary key in the publishers dataset.
page_id integer Unique identifier for the specific publisher page asset where this interest group applies.
call_source string Indicates the URL initiator of the Google Topics API call.
times_seen integer Count of times a given Google Topic has been detected by the Sincera platform.
created_at datetime Date when the Google Topic call was first seen by the Sincera platform.
updated_at datetime Date when the Google Topic was last updated by the Sincera platform.
last_detected datetime The last time the Google Topics API was detected on the publisher.