Domain Purposes
Overview
This dataset contains the canonical list of different “purposes” a given Ad System Domain may have. As this is a mapping dataset, the data within this dataset is relatively static, but useful when joined against other datasets.
Note that User Syncing and Data Sharing are subtly different (domain_purpose 3 versus 4) - 3 is legacy cookie-based syncs, whereas Data Sharing is used for cookieless, forward-compatible identifiers.
Dataset
| Field | Type | Description |
|---|---|---|
| id | integer | unique identifier that applies to domain purpose. Used as a foreign key within the Ad System Domains dataset. |
| purpose | string | Friendly short name of the domain purpose, of which there are currently 12 unique values. |
| description | string | long-form explanation of a given domain purpose. |
| detected_count | integer | count of the number of times the user module has been seen in client environments. |
| created_at | datetime | Date the domain_purpose was added to the platform. |
| updated_at | datetime | The last time the domain_purpose was modified (typically the description). |