Audience Raw Captures
Overview
On Sincera, Audience Providers are a sub-grouping of Ad Systems that all manifest, create, or categorize users, pages, or content into logical groups, referred to as audiences.
audience_raw_captures are not detection events of the presence of an Audience Provider - raw captures contains the data that the provider themselves have generated regarding a given page or URL. The data (frequently, but not always in json format) typically represents some form of contextual (content) or “brand safety” categorization. In some cases, the categorization data is human readable, in other cases, the data is pseudo-anonymized.
an audience_raw_capture is unique across a given audience_provider and page_id
Dataset
| Field | Type | Description |
|---|---|---|
| id | integer | unique identifier that applies to a given audience_raw_capture |
| page_id | integer | foreign-key identifier of the the Page (URL) a given audience_raw_capture is associated with. |
| audience_provider_id | integer | foreign-key identifier of the the Audience Provider a given raw capture is associated with. |
| audience_payload | string | the payload (sourced from JSON, network traffic, or the audience provider’s javascript API) that contains classification + categorization data from the audience_provider |
| created_at | datetime | Date the audience_raw_capture was explicitly created. |
| updated_at | datetime | The last time the audience_raw_capture was modified. |