Audience Providers

Overview

On Sincera, Audience Providers are a sub-grouping of Ad Systems that all manifest, create, or categorize users, pages, or content into logical groups, referred to as audiences.

Many different sub-types of Audience Providers exist - including Data Management Platforms (DMPs), Verification Providers, Customer Data Platforms (CDPs), Contextual Providers, to name but a few. On Sincera, these companies are all Ad Systems that can also be considered Audience Providers.

Note that the fields features, privacy_policy, and known_urls are not yet used and therefore are not yet populated.

Dataset

Field	Type	Description
id	integer	unique identifier that applies to a given `audience_provider`. Used as a foreign key within the Audience datasets.
adsystem_id	integer	foreign-key identifier of the parent `adsystem` associated with a given `audience_provider`.
name	string	Friendly short name of the `audience_provider`.
display_name	string	Additional name of the `audience_provider` that is used within the Sincera application.
javascript	string	client-side javascript API that the given `audience_provider` uses to interact with the publisher’s environment.
created_at	datetime	Date the `audience_provider` detection was explicitly to the platform.
updated_at	datetime	The last time the `audience_provider` was modified.