Audiences
Overview
On Sincera, Audience Providers are a sub-grouping of Ad Systems that all manifest, create, or categorize users, pages, or content into logical groups, referred to as audiences.
Many different sub-types of Audience Providers exist - including Data Management Platforms (DMPs), Verification Providers, Customer Data Platforms (CDPs), Contextual Providers, to name but a few. On Sincera, these companies are all Ad Systems that can also be considered Audience Providers.