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Ad System Domains

Overview

The adsystem_domains dataset contains data that is collected from the domains:detect_domains module, as well as the mapping from a given adsystem to their associated adsystem_domains. This dataset allows users to understand the popularity of any given ad technology related domain in the ecosystem.

It is effectively a sibling dataset to publisher domains, as they are both created from the same crawl module. Each row in the dataset is a unique sub-domain associated to an Ad System.

Dataset

Field Type Description
id integer unique identifier that applies to specific adsystem_domain.
domain string The domain (truncated to sub-level domain) that is associated with a given Ad System
root_domain string The top-level domain of the adsystem_domain. This is provided for convenience purposes.
detected_count integer this is a count of how many times the given sub-domain was detected across all of Sincera.
adsystem_id integer this is a foreign key of Ad System, allowing for easy joining to a given parent company / Ad System.
created_at datetime Date the record was created, which is effectively the first detection date of the domain.
updated_at datetime The last time the record was updated, which is effectively the last detection date of the domain.
description string Optional description or background of the domain. More commonly found on domain values with high detected_count values.
domainpurpose_id integer Foreign key for joining on the Domain Purpose dataset, which canonically defines how the domain is used.