Ad Systems
Overview
Alongside the Publisher dataset, the Ad Systems dataset are parent-level objects with Sincera, and represent a canonical mapping table for any dataset that includes a adsystem_id or system_id. The Systems dataset also includes summary data about each system, which can be expanded within the child datasets.
Dataset
| Field | Type | Description |
|---|---|---|
| id | integer | identifier for the particular system or platform. |
| name | string | name of the system / platform. |
| canonical_domain | string | Primary domain of the system. Should be a top-level domain, with no sub-domains applied. |
| companytype_id | integer | id of the type of company (DSP, SSP, etc) that the system represents. |
| vendor_id | integer | GDPR Vendor ID of the company, if one is present. |
| description | text | Description of the company. |
| twitter_url | integer | identifer used on Twitter for the system. |
| country | string | Country where the system is based out of. |
| city | string | city where the system is based out of. |
| stock_symbol | string | Stock ticker of the company, if applicable. |
| businessmodel_id | integer | DEPRECATED: type of business model used by the platform. |
| cmp_id | integer | If the system owns a CMP, the IAB CMP_ID is listed here. |
| sellers_json_identifiers | hash | TAG ID (and other) values associated with the ad system. |
| sellers_count | integer | If sellers.json is present, a count of the total sellers.json entries found on the (ad) system. |