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Publisher GPID

Overview

This dataset is an extension of the Global Identifier Placements, providing SSPs with a standard set of GPIDs to simplify how their ad inventory can be identified. This data set can be joined on the publishers dataset.

Dataset

Field Type Description
id integer Unique identifier that applies to the detected GPID instance.
publisher_id integer Maps to the id primary key in the publishers dataset.
gpid string Unique set of URL parameters that identify the ad unit path for the given GPID.
last_seen datetime The last time the publisher GPID was seen by the Sincera platform.
created_at datetime Date when the scan was first generated by the Sincera platform.
updated_at datetime Date when the scan was last updated by the Sincera platform.
page_url string Provides the page URL where the GPID was detected.
page_id integer Unique identifier for the specific publisher page asset where this GPID belongs.